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Music Nation online music magazine

Advertising Rates: (Current September 2017)

Music Nation is an online music magazine centred on New Zealand’s vibrant live and pro audio music scene. We cover local and international touring bands, recording and trending artists. Music Nation also features in-depth editorials, interviews, reviews, and live concert media. Our tech columnists focus on photography and pro-audio equipment with hand on hardware and software reviews.

Advertising spaces are available for businesses and services with shared interests in the industry. Our target audience is;

  • Musicians
  • Local touring bands
  • Live music fans
  • Home and semi-pro recording studio owners
  • Music industry management
  • Live touring companies, lighting and sound operators.

We are very happy to work with advertising customers with unbiased features, interviews, and product reviews as long as they are a New Zealand music focused product, or band hailing from or soon to travel to our country.

Music Nation average website statistics

  • Launched February 1st, 2014
  • Unique visits per month 96,834 (Nov 2016)
  • Monthly unique page views 191,088 (Nov 2016)
  • Average bounce rate 38%
  • Average time on site 2:27 minutes

(WordPress Site Analytics May 1, 2016 – Dec 1 2016)

Current LIVE statistics (press F5 to update) 

Yesterday unique visitors: [wpstatistics stat=visitors time=yesterday]
Yesterday’s page hits: [wpstatistics stat=visits time=yesterday]
Unique visitors last 30 days: [wpstatistics stat=visitors time=-30]
Total hits last 30 days: [wpstatistics stat=visits time=-30]
Total hits last 60 days: [wpstatistics stat=visits time=-60]

  • ‘Visitors’ are unique human visits to the site, even if they visit many times, only the original first ‘visit’ is counted until our cookie cache is reset, which we do every 30 days. Actual human visitors to the site (not including admin and bots) is approximately 3 times the unique visitor value.
  • Hits are a culmination of all the pages looked at by visitors to the site. On average each visitor spends 6 minutes on the site visiting 5 pages.

Facebook Insights (June 2017):

Total likes 5642

Average post engagements 918

Average post reach per week 16,450

Facebook followers Facebook engagement
52% Male

  • 24% 13-17
  • 12% 18-24
  • 5% 25-34

48% Female

  • 15% 13-17
  • 10% 18-24
  • 7% 25-34
51% Male

  • 8% 18-24
  • 16% 25-34
  • 17% 35-44

49 % Female

  • 14% 18-24
  • 12% 25-35
  • 13% 35-44

* based on fan interaction utilizing Facebook Insights

Advertising criteria

All advertising is offered on a 4-week minimum block. A further 15% discount is applied for 3 month or larger block bookings. We prefer to work with customers offering products or services directly benefit Music Nation visitors, musicians and/or the NZ music industry in general.

Banner spots are large, full-colour advertising images along the right-hand side of all pages, with exception to concert photos and editorials pages due to design limitation. Banner spots include URL linking and monthly analytic reports.

You can provide up to four banner ads which are randomly rotated* each time a visitor reloads or visits new pages on the site.

Our Center Sizzle banner spot includes two locations, at the top and midway point of our main traffic landing pages, and again feature up to four banner ads each on a random rotation* cycle.

All bookings include graphic design (you supply copy and images).

Advertising rates and options (All prices NZ Dollars)

The Prime Mover

Right-hand side large banner spot. Six positions available. 280w x 400h, full-color high resolution. Includes up to 4 unique ads on random rotation* with URL links. Average monthly impressions: 41,000-63,000

$65NZD/week. 4-week minimum booking, 15% discount for a 3-month campaign or longer. 


The Center Sizzle  **Currently not available**  

Center top and bottom of all landing pages. 930w x 490h, full-colour high resolution. Includes up to 4 unique ads on random rotation* with URL links. Average monthly impressions: 22,500-26,000

$45NZD/week. 4-week minimum booking, 15% discount for a 3-month campaign or longer. 


*Please note: random banner rotations are, well…random. If you choose more than one banner image for your campaign (up to four are included with your spot), due to the nature of the random ad generator, there is a possibility any one of the ads might not even show, or possibly only show and the rest don’t – depending on the luck of the draw. If you require focus promotion for a specific event, please choose either a single banner placement – or better still, supply four unique images for the same event.

If you have multiple events that must display, please contact us and we can negotiate a better rate for these extra placements.


The Prime Mover 280w x 400h

 The Centre Sizzle 930w x 490h



Website sponsor

An opportunity is available for a global media sponsor. Please feel free to contact us anytime to discuss details.


The Music Nation Webzine

–  News, reviews and tech advice for making more music –