Plugin Alliance announces promotion partnership with ROLI
Plugin Alliance, a new ‘Über-standard’ supporting all major plugin formats and uniting some of the best-known international audio companies under one virtual roof, is proud to announce a promotion partnership with London-headquartered digital age music- making device creator ROLI — resting on Plugin Alliance partner Unfiltered Audio being the first plugin developer to fully embrace ROLI’s revolutionary Lightpad Block control surface with its recently released Instant Delay echo effects plugin powerhouse
In a six-month promotion running from May 25 to November 25, Instant Delay (MSRP $49.00 USD) is free for ROLI BLOCKS product purchasers who will, upon registration, be issued with a voucher code for redemption at www.plugin-alliance.com. Plugin Alliance will also provide an upgrade path to all Instant Delay license holders to the latest (v1.1) update of Sandman Pro (MSRP $99.00 USD) — Plugin Alliance partner Unfiltered Audio’s undisputed ultimate delay, doubling as a transmogrifying time machine making serious sonic travelling more musically adventurous than ever, thanks to major performance improvements and some serious upgrades to an already killer feature set — for $29.00 USD during this creative promotion partnership.
As a driving force behind the partnership, Plugin Alliance CEO Matt Ward sees the cutting-edge companies concerned as a match made in heaven, revealing, “ROLI is a true innovator in our industry, so we were really excited to be able to partner them up with arguably our most innovative Alliance member, Unfiltered Audio. Neither company is satisfied with redoing what’s already been done; rather, they strive for new ways to create music and sounds. We can’t wait to see what the world’s creative community will come up with by combining BLOCKS and Instant Delay.”
Sentiments that are surely shared by ROLI Senior Director of Developer Products and Partnerships Jean-Baptiste Thiebaut: “We are delighted to partner with Plugin Alliance and Unfiltered Audio on the release of the new Instant Delay and updated Sandman Pro. Their integration with BLOCKS shows both the cutting-edge quality of their plugin designs as well as the exciting potential of BLOCKS as an open platform for app development.”
For his company’s not inconsiderable part in the proceedings, Unfiltered Audio’s Dr. Michael Hetrick clearly concurs: “When ROLI announced the Lightpad Block, we were blown away. The combination of portability and flexibility excited us so much that we reached out to ROLI with our design ideas. We think our performance-based modulation system demonstrates a future of plugins as real-time instruments — not just point-and-click studio tools. We cannot wait to hear what our users make with this creative combo!”
Instant Delay is free for ROLI BLOCKS users during the first six months after its May 25 release, during which time Plugin Alliance will also provide an upgrade path for all Instant Delay license holders to Sandman Pro for $29.00 USD.