Press Releases

Press Releases

Audio News: Industry Press Releases

Music Nation is ideal for promo articles and press release posts, displaying up to 100,000 hits on our front page per month and as highly optimised evergreen content once expired. Depending on the current concentration of news, posts can display on our front page for a few hours to many days.

Music Nation will only post articles directly relevant to live touring bands, music production and recording.

Musicians, management or promoters wishing to submit articles featured articles, bios and editorials should view our guidelines on the Feature On Music Nation page.

Companies, promoters, agencies and musicians are very welcome to add us to your regular press list.

Music Nation Audio News Guidelines

Timing

Send your PR soon as possible. Informing us on the day of your big event is next to useless as it takes a few days for the wheels to start turning and generating buzz.

Please mark embargo PR clearly with a date you want it publicised.

We only post to social media if your event has not already passed.

We schedule posts based on a queue system that is automated. Your PR may not be posted for days or even weeks, depending on the saturation of content we receive relative to your information. We try to spread out multiple stories with similar content.

Format

Press releases are best supplied in plain text format – please do not send Word Document formatted or PDF copy. They might look pretty, but we don’t have time to rewrite your PR so any pre-formatting will be lost when posting. Tables and weird indentation will not display correctly.

Headlines

Your article should include a catchy headline of no more than 8 words. The headline should read like a news headline: concise, catchy, and factual – not self-congratulatory nor egocentric. Please try to include your company or product name in your headline.

Copy

The copy (written text of your press release) should read like a news story and be engaging for our readers. Please limit your copy to around 600-1000 words; as with many things – less is more.

URL hyperlinks are great, but we will remove affiliated links to other media outlets and quotes.

We only post links to mainstream social media sites (Facebook, YouTube, Twitter and Instagram) and official related site, ticketing and streaming services (like Spotify, YouTube and SoundCloud).

A link to your website is highly recommended.

Media content  

Your press release must contain at least one high-resolution, copyright-free image we can use that does not include text overlays.

We do not use logos as feature images.  If the supplied images are not suitable we will obtain something close on Google image search, or drop the article.

Please do not use copyright media.

We do not post photo credits.

We avoid advertorial type posts, sales and spammy content.

Best image size for us is landscape oriented 1200 wide. Portfolio or skyscraper images will get cropped by our web software, so anything in the top and bottom thirds will get cut – great if you like headless photos.

We prefer full-colour photos as opposed to black and white – we want the site to be bright and vibrant. Ideally, keep photos under 100k in size, but we do optimize all images so anything you send will be compressed down.

YouTube or Vimeo promo video links are perfect, as are Soundcloud demos.  We cannot, unfortunately, host any audio or video content due to copyright restrictions and APRA licensing requirements in New Zealand.

Please talk to us about scheduling live streaming events, this is something we can feature on our main page.

Editing

Supplied press releases will be edited for both content and length as needed to obtain maximum interest; this is at the sole discretion of the Music Nation editor.

We do not offer a PR copywriting service, but we can put you in contact with companies we have great relationships with who can assist you.

Product Reviews

We are happy to consider product reviews that are relevant to music production or live music. Please contact us for more information.

We are happy to post supplied reviews for products that are difficult or impractical to ship to New Zealand. These should be well written and impartial with plenty of product photos and video links.

Send all press release information to info@musicnation.co.nz

A little insider advice

Use plenty of keywords in your copy. The keyword should be used in the heading and a few places throughout your copy.

Keep headings concise. We try to chop headings down to under five words, certainly no more than 8.

Use plenty of relative name drops. If your product is connected to, say, Taylor Swift, use her name in your copy. It is a high ranking SEO search phrase on Google and will help your post rank well. Of course, don’t go crazy and list every celebrity known to mankind, just the most relative to your PR. Testimonials are gold!

Use bold highlights to emphasize key points.  TYPING IN ALL CAPS is considered shouting on the Internet, which is perfectly fine for a heading or very important line – but use it sparingly.

Centralizing your copy can be effective, but can look cheesy – use with caution.

Finally – please spel ckech…and then spell check again. We scan for obvious typos, but it’s important you supply accurate copy.